The development trend of
in e-commerce and traditional retail Rainbow Night under the construction of composite channel of traditional channels and Internet channels simultaneously become the retail industry consensus. Firstly, this paper summarizes the main mode of the construction of the composite channel of retail enterprises, and analyzes the cases with the help of the case.
with the development of Internet technology and the growth of the online shopping market, e-commerce has shown an increasingly strong momentum of development. In stark contrast with this is the traditional retail industry sluggish trend. Due to rising costs and consumption upgrade issues, traditional businesses generally fall into the low growth situation, the net has become the industry consensus. However, the majority of enterprises are not optimistic about the online business, the impact of e-commerce stores serious. In this context, how to build a coordinated online and offline composite channels, has become a concern and thinking.