how to break the bottleneck of the development of the local news website? According to the author’s experience that is to work in the following two directions, one is to establish the authority of the media image, one is based on the local area advantage! Why? We start from the current status of the development of news media web site about
with qianlong.com, eastday and Enorth large website enterprise restructuring progress constantly, local news websites also ushered in their development in the spring, but with the development of network technology, the transformation of traditional media is urgent, but the traditional media to the network network news portal has been found and meet the eye everywhere. Basically have their own sites, want to pry the news portal is very difficult, so most of the traditional media will be moved to the local portal, through to Quxianjiuguo, take the Zhangjiajie news network for example, just three years time let the revenue of more than dozens of years of history of the Zhangjiajie daily, development the prospect of visible local news website is very attractive!
most of the local news website is the traditional media and transformation, so these sites can rely on the authority of traditional media, can provide a full range of Internet services to the urban areas, and these news websites can also break through the traditional media restrictions, can interact with the user, and the creation of the game, making friends, shopping. The recruitment channel, one hand can absorb a large number of local members, on the other hand also received a variety of ways to profit website revenue! This determines the future development of the local news website is not limited! But we have to face up to the difficulties faced by the local news website
: the plight of a local news website is not news unit, but a profitable company or enterprise, they mainly rely on the Internet technology to integrate the news, in order to obtain a lot of news readers, at present network news are generally to some portals, rather than the first go to the local news website, so local the news website in order to obtain greater development and have to face the competition portal
: the plight of two key staff of the local news website is to switch to the traditional media, compared with commercial websites or portals, the technology is far less than their level, especially in technology planning, technology development and technology support aspects, resulting in a lot of local news website construction or stay in newspaper ideas, keep up with network media ahead of the pulse, so it also let the local news website
three: the dilemma because the Internet itself carries the media properties, especially the development of micro-blog, blogs and forums, and the Internet has been able to make personal one, so those who have the property portal in the news media has more advantages than the government sometimes, and even some portals and local government can produce thinking collision the fierce, so it makes a lot of local news websites are not local user support