a business if you want to be successful in a shorter period of time, first of all, you need to be open to their own visibility, only more people know the brand, it is easier to obtain the success of career. However, in the current information age, it is not easy to quickly enhance visibility. So, how can we quickly enhance the visibility of enterprises?
often listen to business, said: now the information explosion, the spread is difficult to do"! However, few companies know that in today’s information explosion, the public does not lack of attention, and the real scarcity of memory.
this is an impetuous society, many enterprises in order to attract public attention, have written the event marketing banner, hopes with the new, strange, Tezhi made a hot topic, the results did not spend less money, no less, after three minutes, the public can not remember what is in communication the most of the brand, what is the product.
as the saying goes: "the blacksmith needs its own hardware"! The enterprise made hot topic in preparation for the big bucks on wisdom, calm down to think about, the basic elements of my brand name, product name, location, language and communication, LOGO packaging and other excellent communication? In fact, these basic elements of communication test method is excellent is very simple, as long as you call your friends, your brand name, product name and location with what they describe, if simply to be able to say clearly, he easily understand, then you can start to consider the ready communication plan. If not, it is better to think twice.
first, you want to spread through the hot events must be your brand and products, whether by means of traditional media and new media to make its own brand name, product name, LOGO, positioning, communication language you appear repeatedly in the dissemination process, the opportunity to enter the public mind, the name to buy it.
Note that the
, your hard made hot events at this time can bear the task just to attract attention, but really into the public mind, which realize the basic elements named buy is said above.
in a dozens of brand communication case study, combined with the small series in actual combat experience, and a summary of the information age, the rapid upgrading of three key enterprise visibility.
key one: a good brand name for the public to remember instantly, and generate associations!
in today’s highly competitive, it is not easy to seize a phrase that can clearly express their product selling point or brand concept. In the international well-known enterprise CEO work log will >