businesses in order to attract more customers, often do some promotional activities is very necessary, especially in the cosmetics industry. Open a cosmetics shop, be sure to grasp some basic marketing skills. Promotion is a common way to quickly improve the cosmetics store gross profit, on the one hand to expand popularity, on the one hand, the slow-moving goods sold quickly, return costs. The following is a very useful method for your inventory of cosmetics store promotions.
A, seasonal promotion. 1 seasonal promotions, such as summer products is generally hot, facial mask, toilet water, sunscreen, refreshing lotion and lotion, perfume and fragrance agent, disinfection, children’s bath and skin etc.. 2 clearance promotions; summer clearance, quarterly clearance, anti season clearance. For example, for the library to do more promotions for a brand to do a low price or buy a gift box promotions.
two, promotional gift. 1 gift promotion, 2 to buy gifts to send gifts to promote sales; buy one to send one, buy more to send one, send a red envelope, send points, buy more to send more.
three, leveraging the promotion. 1 use the fact that hot promotion, such as God nine flying. 2 star promotion, the use of entertainment star attraction. 3 dependent promotions, Olympic sponsors, double eleven promotions.
four, designated promotion. 1 designated product promotions, such as the purchase of the old blue eye cream to send the old blue Aloe Vera gel. 2 plus one yuan more than one, such as the ancient blue flower without adding moisturizing lotion plus one yuan to send a specified.
five, the added value of promotion. 1 brand promotion, 2 list promotions such as ancient blue flowers blue silk peptide won the National Eye brand sales champion 3 reputation promotion, invitation rebate, courteous praise praise such as marketing promotion rebate take witness invited to witness to give appropriate incentives. 4 commitment to promote the sale of invitations to buy a gift, to buy a guarantee does not regret, to ensure a month to see results. 5 story promotion 6 service promotion; help you develop weight loss plan, help you detect skin symptoms. Package mail, old for new.
six, offbeat promotions. 1 visual impact promotion 2 Fuzzy sales, cheap to sell. 3 the scarcity of promotion; the only agent, out of print sales, not to be missed. 4 notice type promotion, set the pre-sale date 5 anti promotion, for example, high price promotion. Sales price is not discounted. 6 suspense promotion, not price, guess the price.